Driven to Deliver Beyond Expectation

At ROSSETTI, our mission extends beyond project completion—we design for long-term success. We believe major sports venues must first elevate the fan and corporate experience, enhance operations, and evolve with the sport for decades to come, ensuring they remain relevant and impactful. Financial success follows when these foundational elements are executed strategically. Our transformation of Daytona International Speedway exemplifies this philosophy, demonstrating how forward-thinking design can create a lasting impact.

Since its reimagination, the Daytona 500 has sold out every year, with 2025 marking the 10th consecutive sellout, reaffirming its status as the pinnacle of motorsports. The stadium’s 101,500-seat design draws inspiration from the kinetic motion of race cars and the functionality of stock car engines while incorporating intimate, human-scale experiences within the massive venue. These enhancements also create immersive sponsorship opportunities that elevate the fan experience while driving revenue growth.

By redefining Daytona International Speedway as the world’s first motorsports stadium, ROSSETTI reinforced its place as the “World Center of Racing.” As a landmark in motorsports history, the venue sets a new global standard for racing facilities. Beyond its architectural impact, the Speedway’s revitalization has strengthened community engagement, cementing its role as NASCAR’s flagship venue for the next 50 years.

Learn more about our work at the Daytona International Speedway.

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