Going beyond the Formula 1 racetrack

As the curtain fell on the thrilling finale of the Formula 1 season in Abu Dhabi this past weekend, the United States is buzzing with anticipation for the upcoming 2024 Formula 1 season. The excitement is well-founded, especially given the remarkable success of the three Grand Prix races held in our country in 2023. Each of these races, located in Miami, Austin and Las Vegas showcased their respective circuits and provided an economic boost to the host cities that few events could match.

At ROSSETTI, our enthusiasm for Formula 1 has soared, mainly fueled by our involvement in 2022 and again with the 2023 Miami Grand Prix. For our team, the prospect of contributing to the spectacle of speed and skill within the unique culture of Miami was nothing short of exhilarating. This venture marked more than just a race; it positioned ROSSETTI at the forefront of a collaborative effort to redefine the intersection of architecture, design, and the thrill of Formula 1 racing.

Yet, our impact extended far beyond the racetrack. We curated an immersive experience for spectators, transforming the Grand Prix into a celebration of design and innovation. In addition to permanent structures, temporary pavilions showcased the latest event activation trends and technological advancements. Each pavilion served as a testament to ROSSETTI's commitment to pushing the boundaries of what was possible, even in temporary structures.

For the Miami Grand Prix, we aimed to create an immersive experience transcending the boundaries of conventional motorsports events. However, we do not view this as just a singular achievement. It sparked a newfound excitement and a wealth of fresh ideas that we are eager to bring not only to Formula 1 racing but also to each of our clients. As we look ahead to the 2024 season, the legacy of our work with the Miami Grand Prix is a testament to our commitment to excellence and the boundless possibilities that arise when creativity and collaboration converge.

‍Photo credit: Michael Stavaridis courtesy of Rockwell

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