Truist Park Reimagination

Recognizing the evolving trends in MLB ballparks, the Atlanta Braves partnered with ROSSETTI to create a master plan focused on enhancing fan experiences and identifying new revenue opportunities at Truist Park. A key focus of the plan was to reinforce the elements that already worked well while innovating other areas throughout the ballpark. The plan reimagines sponsorship activation spaces, hospitality areas, premium seating, food and beverage offerings, retail, and circulation within Truist Park. A major objective was to better integrate the ballpark with the adjacent Battery mixed-use development, improving access and connectivity throughout the year.

To envision the future of Truist Park, the design team aimed to understand the project’s intrinsic values and financial performance, clarifying the park’s unique qualities. A thorough analysis of current trends across MLB ballparks provided a deep understanding of preferred seating, premium products, and fan amenities. During this process, it became clear that Truist Park lacked signature options along the concourse and diverse premium products compared to newer venues. This insight allowed the design team to propose diverse offerings that not only enhance fan engagement but also deliver measurable returns on investment, contributing to a forward-thinking vision for the Braves and their fans.

The reimagined Truist Park merges the excitement of classic ballpark traditions with innovative fan experiences. The master plan, designed for phased implementation over two years with construction scheduled during the off-season, focuses on optimizing underutilized spaces, enhancing field visibility, and elevating fan amenities. Key upgrades include an expanded rooftop beer garden, refreshed suites, new signature concourse bars, premium loge boxes, a family-friendly park and social zones — all aimed at boosting fan engagement and integrating new corporate partnerships. Traditional concessions have been transformed into modern market-style and grab-and-go options. Additionally, the clubhouse store was expanded to improve circulation and access on both game and non-game days, further strengthening connectivity with the community. These improvements not only extend Truist Park’s footprint by linking it more seamlessly with The Battery but also enhance its revenue potential, creating lasting memories for fans in the years to come.